What’s wrong with Tebow Super Bowl ad?

Star Parker
Star Parker


Why are pro-abortion groups so up in arms about the Tim Tebow ad that CBS will run during the Super Bowl?

According to the press release of Focus on the Family, the Christian organization sponsoring the ad, the former University of Florida Heisman Trophy winner Tebow and his mother, Pam, “will share a personal story centered on the theme of ‘Celebrate Family, Celebrate Life.”’

The Tebows are devout Christians, and Pam gave birth to Tim despite advice from her doctor to abort because of illness during her pregnancy. Since the script is not publicly available, all we know is the family story and knowledge that the ad passed muster with CBS.

We spoke with Focus on the Family spokesman Gary Schneeberger and asked if the ad in any way speaks to the politics of abortion. The answer was an emphatic “no.”

According to Schneeberger, it’s “not selling, it is celebrating” and is about the “love between a mother and a son.”

So what’s provoking the letter writing campaign of feminist groups to CBS to pull the ad? Why would the National Organization of Women call this “offensive to women” or would the Women’s Media Center call it “divisive”?

niversity of Florida quarterback Tim Tebow speaks about community service during the national championship team's visit to the White House and meeting with President Barack Obama

University of Florida quarterback Tim Tebow speaks about community service during the national championship team's visit to the White House and meeting with President Barack Obama (Source: Wikimedia Commons)

Sure, there’s no question that Focus on the Family is pro-life and opposes legal and readily accessible abortion. But CBS wouldn’t be running this ad if its focus was political advocacy.

So what’s bothering these women?

Two things.

First, the enabler of human brutality is de-humanization. Pro-abortionists know that our existing legalized abortion regime can only continue as long as we keep the human face off abortion.

It’s why ultrasound has revolutionized this world. When young women who have doubts about taking their pregnancy to term see the live child within them, they overwhelming decide to give birth. You don’t have to preach. They see that this is life and they know what to do.

I have written in the past that if the personal ultrasound experience could be conveyed to public consciousness, the abortion holocaust would stop.

The Tebow story will put this human face on abortion for the 100 million or so who will watch the Super Bowl. Nothing could be scarier for the culture of death.

When Harriet Beecher Stowe published Uncle Tom’s Cabin, she put a human face on slavery. When the American public understood that slaves were human beings, the capacity to tolerate slavery was punctured.

Abraham Lincoln supposedly said to Stowe when he met her in 1862, “So you are the little woman who wrote the book that started this great war.”

Last week Israel’s Prime Minister Benjamin Netanyahu spoke at Auschwitz, the former Nazi death camp in Poland. It marked the 65th anniversary of the liberation of the camp, where over one million, mostly Jews, were murdered.

The six million who were slaughtered in the holocaust in Europe challenges comprehension. But the meaning of this changed when Anne Frank’s diary was published in English in 1952. When the public at large read the thoughts and feelings of this young girl, recorded in hiding before she went to her death with her family, the human face of the holocaust emerged.

The second aspect of the Tebow ad that scares abortionists is that it shows that love arises from personal responsibility. This beautiful story of a mother and son shows that love is not about political claims but about individuals taking responsibility for their life and knowing that life is about more than self. It is caring for others and knowing that you are part of something bigger than just you.

At a time of great spiritual unrest in our country, I believe this courageous initiative taken by the Tebows and Focus on the Family will be well received.

Star Parker is president of the Coalition on Urban Renewal & Education and author of the new book White Ghetto: How Middle Class America Reflects Inner City Decay. Prior to her involvement in social activism, Star Parker was a single welfare mother in Los Angeles, California. After receiving Christ, Star returned to college, received a BS degree in marketing and launched an urban Christian magazine.

6 Responses to “What’s wrong with Tebow Super Bowl ad?”

  1. Join LifeNews.com, Americans United for Life and 76,000+ people as we support Focus on the Family and their pro-life ad celebrating Tim Tebow and his mother's decision to not abort him. http://www.facebook.com/TebowSuperBowlAd

  2. Something is very fishy (contrived and false). Abortion has been illegal in the Philippines since 1930. No dr. would have recommended an illegal procedure and risked spending 6 years in jail.

  3. Well I don't think this is a big deal, but I would rather social issues like pro-abortion or anti-abortion ads not run during football broadcasts. Just a personal preference. Get rid of those GoDaddy ads as well.

    But something about Tim Tebow bothers me after hearing he was assisting in performing circumcisions on young Philippino boys with Christian doctors. There is no medical need for this so why are they doing this in the first place. I'll just chalk it off to his naivete.

    But what really bothered me about him was what happened when he was in highschool and lived with his parents in Duvall County, Florida. Being homeschooled, Florida law allows homeschoolers to participate in public school sports in their districts. Tim and his parents didn't like the public school in their district, because that school wanted him to play linebacker, so Mrs. Tebow rented an apartment in a disrict where the school would allow him to play quarterback. The true family home-the real family home- was out in Duvall County. It wasn't legal, but everyone sort of looked the other way.

    Makes me question the ethics of Tim and his parents.. A primary residence is a primary residence

  4. Other than the ad itself (I guess we'll see whether it's actually an “abortion” ad or not), you'll get no argument here about the rest of your conclusions.